Media are the tools used in society to get information from point A to point B. Although it may seem simple on the surface, the meaning behind media goes much deeper than that. What is this information that is being transferred? What is point A, and where is point B? Media are everywhere, and over time they have become more and more advanced. For example, as we discussed in class Homing Pigeons were used as a medium to send messages from one individual to another. Nowadays, we have email, texting, tweeting, and other internet sites that can do the same thing for us, only a lot more efficiently.
McLuhan said, “The medium is the message”. What does that even mean though? The medium is the message, or is the message the medium? I believe that both statements are correct. For example if I am watching the news on cable television, the media are the television set, the television station, the news report, the news reporter, as well as the story the reporter is telling. All of these separate parts are helping to get information to point A to point B. In this case, point A would be the story that the news station has, and point B would be me, the viewer. This is an example of the statement the medium is the message. The message can also be a medium. This is because the fact that the news station as decided to broadcast this specific news report, it is sending information from point A (the station), to point B (the viewer). In this case, the information is not the actual message, but other embedded opinions within the message. For example, by telling a specific story, the news station is sending the subliminal message that this story should be important to society, to the community. This way, the news station has the power to dictate what our community finds important to know about, thus showing the strong influence it can have over society.
I was debating with myself as to whether the message being transferred from point A to point B had to be an intentional message that has been thoroughly thought out. For example, would a crying baby be considered a medium? Let’s say for the sake of argument, the baby is crying because he is hungry. Is this baby a medium because technically it is getting a message from point A (the baby) to point B (the nearby parent)? However, it is not like the baby sat there and thought, “If I cry now, my mother or father will receive the message that I am hungry and want some food”. This type of transfer of information is much more simplistic and instinctual than again, watching a news report on the television. I believe that the crying baby and other such examples are in fact media. However, they are not considered as “The Media”. I reserve this capitalized version of media for the entertainment tools used by society, such as the television, the internet, the cell phone, video games etc. Although technically there is no official distinction made in the real world, in my head, there is a vast distinction. Technically you really could make anything a media. There are messages hidden in everything, whether it is intentional or unintentional. For example, if you see a bunch of round tables in a cafeteria, it may cause you to make connections and assumptions about the community there, such as the fact that the members of that community must be close and comfortable with each other. The fact that these table invoked thought within you shows that it is a medium, even though the individuals who decided to use round tables, for whatever reason they chose, did not intend for you to think about them in such a way. The Media and media are two different categories in my mind, yet they are all tools used to transfer information from point A to point B. Whatever that message may be, and wherever those points are, it does not matter.